"In the first half of this year, many people in the mold of small home appliances opened modulus significantly reduce or even six months also received orders not only stop production or close down. The 1-7 month, our contract value has reached 58,000,000 yuan. This year's sales growth last year, about 30% sure that there is no problem. "Ningbo Founder Dies Motor Co., Ltd. in this year's performance, Yuyao attracted the envy of many colleagues. How do they do it?

"Olfactory" abnormal market radical U-turn

Yesterday afternoon, reporters arrived at the Tashan Industrial Park, Ninghai County of Ningbo Founder Dies Motor Co., Ltd.. Fang Yongjie, general manager of the company listed a set of data: in 2001, the company's product mix, the car dies, only 8%, 92% of household electrical appliances mold, precision die 0; in 2007, the share of car Mold jumped to 62% Die appliances 33%, 5% for the precision molds; this year, the car will be a higher proportion of the mold.

It is clear that from 2001 to the present, the company producing household appliances mold and mold the shift in the car. "We Ninghai mold industry produces household appliances mold, we have business as well. However, a few years ago, I think there may be changes in the market. Household appliances now Enterprise's white-hot competition has reached the level of profit is very low. We, the lower reaches of the mold Enterprises are tough days. "Appliance does not die, Fang Yongjie choose to die automotive market:" The domestic auto consumption market is great potential for the need for a lot of mold. Moreover, the car dies and molds used in home appliances equipment can also be common . "As a result, the company began to die of the automobile research and development, with three years to develop the production of a first set of vehicle fuel tanks die.

R & D did not die of the content is worthless

Ninghai County Economic Development Council and the Economic Operation Bureau, introduced Zhengke Chang, last year, Ninghai mold industry sales of 2.7 billion, the industry is also taken into account, sales of 50 million. Preliminary statistics from the point of view, in the first half of this year, Ninghai die of car sales increased by 15%, household electrical appliances are no mold growth.

Die car competition is very fierce, how do stand out? It appears in Fang Yongjie: "die not only by 'doing', but also rely on pre-research and development. Did not die of R & D content is worthless." To that end, the company's research funds in recent years, average annual growth rate of 48%; only to R & D The car dies will be a blow equipment 28,000,000; this month and will be the world's three giant foam membrane of the ALBA one of Austria's R & D center set up ... ... Fangyong Jie said that the company has been taking a Mercedes-Benz, General Motors, Toyota, Volkswagen, and other well-known vehicles such as tanks business die.